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Our Story
Animo Hat & Apparel Company was born out of love, loss, and a desire to inspire. After years of running an oil and gas company, I, Ranee Wright, discovered a new passion for designing hat trims and styling ensembles. This journey began as a way to honor my late daughter, Lydia.
Lydia was a light to everyone who knew her. She was always encouraging and supporting others, even as she faced her own struggles. Tragically, we lost her to an accidental overdose due to fentanyl on July 24, 2020, when she was just 23 years old. In my grief, I sought a creative outlet to keep Lydia's memory alive and celebrate the things she loved.
One day, I went to a hat bar and created my own hat trim. The process brought me peace, and everywhere I went, people would comment on my hats. These conversations sparked connections and led to deeper, meaningful interactions. This inspired me to start Animo, which means "to encourage" in Spanish, a perfect reflection of Lydia’s spirit.
Since founding Animo a little over two years ago, I have hand-crafted nearly 900 unique hat trims and traveled over 6,000 miles for shows across the country. My husband Les, family, and friends have been my pillars of support, helping in countless ways.
Since founding Animo a little over two years ago, I have hand-crafted nearly 900 unique hat trims and traveled over 6,000 miles for shows across the country. My husband Les, family, and friends have been my pillars of support, helping in countless ways.
At Animo, our mission is to empower people to express their authentic selves through fashion. We specialize in creating one-of-a-kind hat trims and styling head-to-toe looks that give individuals the confidence to shine. Each piece is crafted with love and quality materials, ensuring they are timeless and unique.
Every customer who buys a hat from Animo is encouraged to embrace their uniqueness and feel fabulous. Seeing people come alive and gain confidence through our designs is the essence of what we do. Our personalized shopping experiences celebrate individuality and inspire resilience.
Today, I continue this journey from my private studio in Brentwood, Tennessee, focusing on reaching those who need encouragement and a boost of confidence. At Animo, we believe everyone deserves to look and feel their best, because when you do, you stand taller, look up, and let your true self shine.
Thank you for being a part of our story and allowing us to be a part of yours.
Every customer who buys a hat from Animo is encouraged to embrace their uniqueness and feel fabulous. Seeing people come alive and gain confidence through our designs is the essence of what we do. Our personalized shopping experiences celebrate individuality and inspire resilience.
Today, I continue this journey from my private studio in Brentwood, Tennessee, focusing on reaching those who need encouragement and a boost of confidence. At Animo, we believe everyone deserves to look and feel their best, because when you do, you stand taller, look up, and let your true self shine.
Thank you for being a part of our story and allowing us to be a part of yours.
